Welcome to Reform East 

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Reform East was born from a simple idea: build a business that could free us from the 9-to-5 grind. After graduating from Northeastern University, Nicolas started flipping items on the side—everything from shoes to chairs to cookie jars. Meanwhile, Angela (his mom) was working full-time in Silicon Valley, applying her expertise in software, cloud applications, and more.

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One day, Nic decided to quit his job and brought Angela along to try something new: buying, cleaning, and selling couches. They quickly discovered that people loved getting their furniture delivered for free, cleaned, and at a great price.

Today, after selling over 900 couches, Reform East is a family-owned business serving customers across New England—powered by the same mother-son bond that sparked the idea in the first place.

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At Reform East, our mission is to make finding the perfect couch as easy and stress-free as possible—no dealing with strangers, no risk of scams, no renting trucks, and no cleaning required.